Providing Direction For Your Marketing

5 Free Tools to Improve Your Web Presence

Maintaining your website is just as important and maintaining a garden or a motor vehicle.  You should not simply “set it and forget it.”  Careful attention must be paid to it in order for you to realize a return on this investment. There are three areas you should consider.  Content. Traffic. Conversions.  Here are five […]

Google Reader + Google Alerts = Powerful Results

The last two posts discussed how to set up and use Google reader to help you monitor your social media programs, keep tabs on your competitors and stay abreast of the latest developments in your industry and profession.  But did you know there is still more that you can do and that it still costs […]

6 (mostly free) Ways to Squeeze the Most Value from Your LinkedIn Company Profile

Last week I discussed 8 Steps to a Better LinkedIn Company Presence. But what do you do once you’ve completed your company profile and added the relevant products, services images, links, etc?  How do you maximize the added SEO credibility (aka link juice) this site will give you? 1 – Create variations to your services […]