Providing Direction For Your Marketing

5 Tips for Trade Show Success

In my previous post Shocking Exhibitor Statistics You Should Know I presented some startling numbers related to how companies approach trade show exhibits. I’d like to use this post to give you some suggestions on how you can ensure your trade show exhibit program does not become another statistic. Allocating almost 32% of ones marketing […]

Shocking Exhibitor Statistics You Should Know

Following up on my last post regarding smart convention marketing here are a few interesting trade show and convention marketing statistics for you to chew on. The average company allocates 31.6% of their total marketing budget for exhibits (a) 76% of exhibitors do not set goals or objectives for their exhibit activities (b) 80% do […]

Common Sense Convention Marketing

I spent the last few days at a convention which included a small tabletop display area.  There were about 10-12 vendors using a variety of methods to display their products or services. One had a 10×10 back drop display of their logo and company name.  A couple others had their product on display  – freezers […]