Providing Direction For Your Marketing

Google Reader + Google Alerts = Powerful Results

The last two posts discussed how to set up and use Google reader to help you monitor your social media programs, keep tabs on your competitors and stay abreast of the latest developments in your industry and profession.  But did you know there is still more that you can do and that it still costs […]

What Should I Do?

Many people I meet ask the same question, “How do I get started with social media, what’s the first thing I should do?” The answer is simple- listen. What are your customers or prospects talking about? What are they saying about you and your competition?  Is this positive or negative? What are the hot topics […]

Imagine If You Will

You may have heard that salesforce.com bought Radian6 one of the leading Social Media monitoring tools for $316M last week. According to a blog post on CIO Central a Forbes.com blog ” Most customers utilize Radian6 for brand management and monitoring, sales and lead generation, Social CRM (SCRM), customer service, competitive intelligence, trend analysis, and […]