Providing Direction For Your Marketing

5 Free Tools to Improve Your Web Presence

Maintaining your website is just as important and maintaining a garden or a motor vehicle.  You should not simply “set it and forget it.”  Careful attention must be paid to it in order for you to realize a return on this investment. There are three areas you should consider.  Content. Traffic. Conversions.  Here are five […]

Write for the Humans

Much has been said about blogging and its positive effects on SEO, for instance. While these statistics are impressive and can certainly help your lead generation, brand awareness and SEO efforts you must keep the proper perspective. Its all to easy to get wrapped up in making sure you have your “number1 absolutely gotta have […]

How To Start Your Blog

Starting a blog is really quite simple whether you are technically inclined or not.  There are a multitude of platforms which span the gamut from free, to freemium to premium ‘just take your pick.  This post won’t get into the technical details but will instead give you a basic framework to help guide you towards […]

5 Reasons You Need to Blog

Blogging is increasingly considered one of the single best things you can do to help your business whether large or small.  Aside from the SEO benefits you accrue you also have the opportunity to position yourself as a thought leader on a particular subject or within a specific industry.  These points alone should be enough […]

6 (mostly free) Ways to Squeeze the Most Value from Your LinkedIn Company Profile

Last week I discussed 8 Steps to a Better LinkedIn Company Presence. But what do you do once you’ve completed your company profile and added the relevant products, services images, links, etc?  How do you maximize the added SEO credibility (aka link juice) this site will give you? 1 – Create variations to your services […]

8 Steps to a Healthier LinkedIn Company Profile

In an earlier post titled “Why You Must Be Doing This” I discussed what inbound marketing is and its importance to your lead generation, SEO, company positioning and awareness. When you mention inbound marketing most people immediately think of blogs or SEO.  If you are a B2C company you’ll throw Facebook in there as well.  […]

Killer Content Why You Need It

Its been said that today’s marketing professional is more akin to a publisher than your classic marketer.  While classic tactics like print, radio or television advertising still have their place (though it seems to be shrinking each year) along with other outbound tactics like direct mail its obvious that if you want to demonstrate continued […]