Providing Direction For Your Marketing

Managing Relationships – Sales or Marketing

Who manages prospect relationships for your company? Your Marketing department?  Your Sales department?  Both departments? Definition I think many companies of all sizes wrestle with this question and the first thing I think you need to answer is “how do you define a relationship?”  According to the dictionary a relationship is a state of affairs […]

Pump Up Your Lead Generation Results With Relationship Marketing

The definition of  relationship marketing I use is: “Creating awareness, delivering value, building trust and creating relationships with prospects which result in a qualified lead and eventually a satisfied customer.” Relationship marketing is not a quick fix, an effective program takes time to develop;  I am talking months or years depending on your product or […]

The Game Has Changed

In case you have not noticed the marketing game has changed significantly over the last five years.  Its not enough to secure a print ad in relevant horizontal or vertical publications, directories or the yellow pages (for those small locally focused businesses). Radio and TV are expensive, and if you are able to afford it […]

Why You Must Be Doing This

Marketing has changed over the last decade and changed rapidly.  While most people have adapted to the change some are still lagging the pack thinking the vintage way of generating leads and making sales will still work.  (Think outbound cold call  telemarketing) Inbound Marketing as defined by Wikipedia: is a marketing strategy that focuses on […]