Providing Direction For Your Marketing

5 Tips for Trade Show Success

In my previous post Shocking Exhibitor Statistics You Should Know I presented some startling numbers related to how companies approach trade show exhibits. I’d like to use this post to give you some suggestions on how you can ensure your trade show exhibit program does not become another statistic. Allocating almost 32% of ones marketing […]

Common Sense Convention Marketing

I spent the last few days at a convention which included a small tabletop display area.  There were about 10-12 vendors using a variety of methods to display their products or services. One had a 10×10 back drop display of their logo and company name.  A couple others had their product on display  – freezers […]

The Social Media Revolution 2011

Most likely you have seen earlier versions of this now famous video series by Erik Qualman. It has been updated for 2011 with some new statistics. How are you leveraging social media and inbound marketing tactics as part of your marketing mix? Want to learn more? Check out my earlier posts: Are You Ready to […]

All You Need To Know: QR Codes – Part II

I have a QR code – where can I use it? You can use a QR code in just about any place you can imagine such as: On your business card On company brochures Direct mail pieces such as postcards or letters Signage at trade shows or other industry events Restaurant menus Sales receipts Packaging […]

All You Need to Know: QR Codes – Part 1

What’s a QR Code anyhow? A QR (quick response) code is a 2 dimensional barcode readable by a dedicated QR code reader or more commonly a cell phone camera.  In order to read the code you must also have the appropriate software loaded on your device. According to Wikipedia the QR code was developed in […]

8 Steps to a Healthier LinkedIn Company Profile

In an earlier post titled “Why You Must Be Doing This” I discussed what inbound marketing is and its importance to your lead generation, SEO, company positioning and awareness. When you mention inbound marketing most people immediately think of blogs or SEO.  If you are a B2C company you’ll throw Facebook in there as well.  […]

Imagine If You Will

You may have heard that salesforce.com bought Radian6 one of the leading Social Media monitoring tools for $316M last week. According to a blog post on CIO Central a Forbes.com blog ” Most customers utilize Radian6 for brand management and monitoring, sales and lead generation, Social CRM (SCRM), customer service, competitive intelligence, trend analysis, and […]

Why You Must Be Doing This

Marketing has changed over the last decade and changed rapidly.  While most people have adapted to the change some are still lagging the pack thinking the vintage way of generating leads and making sales will still work.  (Think outbound cold call  telemarketing) Inbound Marketing as defined by Wikipedia: is a marketing strategy that focuses on […]