Providing Direction For Your Marketing

How To: Strategic Marketing Planning for Your Small Business

Many entrepreneurs and small business executives either don’t have the time or the staff to adequately plan their marketing activities.  For most they would simply jump straight to the end of the story and start talking tactics. Knee Jerk Reactions are Common Where should we advertise? What convention or trade show should we attend? How […]

The Secret Recipe for Creating Content

Much has been said and written specific to content development and marketing such as: Content is king All marketers should consider themselves publishers Developing and delivering insightful content is a sure-fire way to attract and retain customers Each one of these is 100% true.  The big question many small to medium sized businesses (like yours) […]

Out and About, Growing a Business

RWE Marketing is less than a year old, still in the growth phase while I continue to work full time during the day as a means to pay those pesky things which come in the mail AKA – bills. One of the key tactics for me to grow my client list is through networking and […]

5 Differences Between an Online Freelancer & Marketing Coach (and Why They Are Important)

Your marketing department is small or perhaps its personnel are stretched thin, yet there are projects and initiatives which need to get done.  Even though the economy is growing (hopefully along with your business) you are reluctant to hire anyone because you are closely watching your cash flow, the scars of the recent recession still […]

Coaching vs Consulting

You may have noticed the tag line at the top of each of my pages reads Marketing Coaching Services. I’ll bet the question “What are marketing coaching services” crossed your mind as well.  Let me try to answer this for you. Dictionary.com defines these two words as follows: consulting: employed or involved in giving professional […]