Providing Direction For Your Marketing

3 Do’s and 3 Dont’s When Hiring a Marketing Coach

We read about it every day in the paper this seems to be a jobless recovery.  Just today I saw an article which stated in the years prior to the great recession start up companies would launch with an average of 7.5 employees, than number is now just a shade over 5.  All the pundits […]

How To: Strategic Marketing Planning for Your Small Business

Many entrepreneurs and small business executives either don’t have the time or the staff to adequately plan their marketing activities.  For most they would simply jump straight to the end of the story and start talking tactics. Knee Jerk Reactions are Common Where should we advertise? What convention or trade show should we attend? How […]

How to Bust Your Lead Generation Drought

According to the National Drought Mitigation Center, nearly 12% of the United States experienced exceptional drought conditions last month, the highest level recorded in 12 years. Texas is experiencing its third worst drought in its history.  Recent hopes for rain as the result of Tropical Storm Don quickly evaporated when the storm system fizzled out. […]

Out and About, Growing a Business

RWE Marketing is less than a year old, still in the growth phase while I continue to work full time during the day as a means to pay those pesky things which come in the mail AKA – bills. One of the key tactics for me to grow my client list is through networking and […]

5 Differences Between an Online Freelancer & Marketing Coach (and Why They Are Important)

Your marketing department is small or perhaps its personnel are stretched thin, yet there are projects and initiatives which need to get done.  Even though the economy is growing (hopefully along with your business) you are reluctant to hire anyone because you are closely watching your cash flow, the scars of the recent recession still […]

4 Signs You Need a Marketing Coach

Building off my earlier post which described the differences between a Marketing Coach and a Marketing Consultant the next logical question would be “why do I need one or how do I know when I need one?” Remember a coach is there to do more than just propose solutions, a coach will help execute the […]