Providing Direction For Your Marketing

Shocking Exhibitor Statistics You Should Know

Following up on my last post regarding smart convention marketing here are a few interesting trade show and convention marketing statistics for you to chew on. The average company allocates 31.6% of their total marketing budget for exhibits (a) 76% of exhibitors do not set goals or objectives for their exhibit activities (b) 80% do […]

How to Use LinkedIn to Generate Leads for Your Biz

Everyone has heard of LinkedIn and for most I’d bet the first thing which comes to mind is job search. Yes its true many people use this social media channel for job search but did you know it can be a powerful and easy way to generate leads for your business? With 100 million members […]

Managing Relationships – Sales or Marketing

Who manages prospect relationships for your company? Your Marketing department?  Your Sales department?  Both departments? Definition I think many companies of all sizes wrestle with this question and the first thing I think you need to answer is “how do you define a relationship?”  According to the dictionary a relationship is a state of affairs […]

How to Bust Your Lead Generation Drought

According to the National Drought Mitigation Center, nearly 12% of the United States experienced exceptional drought conditions last month, the highest level recorded in 12 years. Texas is experiencing its third worst drought in its history.  Recent hopes for rain as the result of Tropical Storm Don quickly evaporated when the storm system fizzled out. […]

Out and About, Growing a Business

RWE Marketing is less than a year old, still in the growth phase while I continue to work full time during the day as a means to pay those pesky things which come in the mail AKA – bills. One of the key tactics for me to grow my client list is through networking and […]

Pump Up Your Lead Generation Results With Relationship Marketing

The definition of  relationship marketing I use is: “Creating awareness, delivering value, building trust and creating relationships with prospects which result in a qualified lead and eventually a satisfied customer.” Relationship marketing is not a quick fix, an effective program takes time to develop;  I am talking months or years depending on your product or […]

5 Reasons You Need to Blog

Blogging is increasingly considered one of the single best things you can do to help your business whether large or small.  Aside from the SEO benefits you accrue you also have the opportunity to position yourself as a thought leader on a particular subject or within a specific industry.  These points alone should be enough […]