Providing Direction For Your Marketing

The Game Has Changed

In case you have not noticed the marketing game has changed significantly over the last five years.  Its not enough to secure a print ad in relevant horizontal or vertical publications, directories or the yellow pages (for those small locally focused businesses). Radio and TV are expensive, and if you are able to afford it […]

6 (mostly free) Ways to Squeeze the Most Value from Your LinkedIn Company Profile

Last week I discussed 8 Steps to a Better LinkedIn Company Presence. But what do you do once you’ve completed your company profile and added the relevant products, services images, links, etc?  How do you maximize the added SEO credibility (aka link juice) this site will give you? 1 – Create variations to your services […]

8 Steps to a Healthier LinkedIn Company Profile

In an earlier post titled “Why You Must Be Doing This” I discussed what inbound marketing is and its importance to your lead generation, SEO, company positioning and awareness. When you mention inbound marketing most people immediately think of blogs or SEO.  If you are a B2C company you’ll throw Facebook in there as well.  […]

Why You Must Be Doing This

Marketing has changed over the last decade and changed rapidly.  While most people have adapted to the change some are still lagging the pack thinking the vintage way of generating leads and making sales will still work.  (Think outbound cold call  telemarketing) Inbound Marketing as defined by Wikipedia: is a marketing strategy that focuses on […]