Providing Direction For Your Marketing

5 Free Tools to Improve Your Web Presence

Maintaining your website is just as important and maintaining a garden or a motor vehicle.  You should not simply “set it and forget it.”  Careful attention must be paid to it in order for you to realize a return on this investment. There are three areas you should consider.  Content. Traffic. Conversions.  Here are five […]

Write for the Humans

Much has been said about blogging and its positive effects on SEO, for instance. While these statistics are impressive and can certainly help your lead generation, brand awareness and SEO efforts you must keep the proper perspective. Its all to easy to get wrapped up in making sure you have your “number1 absolutely gotta have […]

5 Reasons You Need to Blog

Blogging is increasingly considered one of the single best things you can do to help your business whether large or small.  Aside from the SEO benefits you accrue you also have the opportunity to position yourself as a thought leader on a particular subject or within a specific industry.  These points alone should be enough […]

Why You Must Be Doing This

Marketing has changed over the last decade and changed rapidly.  While most people have adapted to the change some are still lagging the pack thinking the vintage way of generating leads and making sales will still work.  (Think outbound cold call  telemarketing) Inbound Marketing as defined by Wikipedia: is a marketing strategy that focuses on […]