Providing Direction For Your Marketing

How to Use LinkedIn to Generate Leads for Your Biz

Everyone has heard of LinkedIn and for most I’d bet the first thing which comes to mind is job search. Yes its true many people use this social media channel for job search but did you know it can be a powerful and easy way to generate leads for your business? With 100 million members […]

Google Reader + Google Alerts = Powerful Results

The last two posts discussed how to set up and use Google reader to help you monitor your social media programs, keep tabs on your competitors and stay abreast of the latest developments in your industry and profession.  But did you know there is still more that you can do and that it still costs […]

Google Reader: a Quick Primer Part II

Last week I showed you how to set up Google Reader and subscribe to your favorite feeds and websites.  This week I’ll review how to view those posts, which as you’ll  soon see can add up really quick. Here’s a look at what  I see when  I log into my account: What Does This Tell […]

Google Reader: a Quick Primer Part 1

A recent survey of 237 senior US marketers for the “Marketers and Social Media Monitoring Survey 2011” revealed an interesting fact.  The most popular social media monitoring tool was Google Reader with 46% of respondents using it.  Some of the  popular names you may be familiar with such as Radian6 and Meltwater Buzz represented 7% […]

How to Use Networking (aka word of mouth advertising) to Grow Your Business

No doubt there is a multitude of tactics you can use to spread the word about your business in your efforts to secure new customers.   From hi-tech to low-tech, maybe even no-tech there are many cost effective ways to get this done. In today’s volatile environment these tactics can deliver results without inflating expenses. Books […]

How To: Strategic Marketing Planning for Your Small Business

Many entrepreneurs and small business executives either don’t have the time or the staff to adequately plan their marketing activities.  For most they would simply jump straight to the end of the story and start talking tactics. Knee Jerk Reactions are Common Where should we advertise? What convention or trade show should we attend? How […]

All You Need To Know: QR Codes – Part II

I have a QR code – where can I use it? You can use a QR code in just about any place you can imagine such as: On your business card On company brochures Direct mail pieces such as postcards or letters Signage at trade shows or other industry events Restaurant menus Sales receipts Packaging […]

All You Need to Know: QR Codes – Part 1

What’s a QR Code anyhow? A QR (quick response) code is a 2 dimensional barcode readable by a dedicated QR code reader or more commonly a cell phone camera.  In order to read the code you must also have the appropriate software loaded on your device. According to Wikipedia the QR code was developed in […]