Providing Direction For Your Marketing

How to Bust Your Lead Generation Drought

According to the National Drought Mitigation Center, nearly 12% of the United States experienced exceptional drought conditions last month, the highest level recorded in 12 years. Texas is experiencing its third worst drought in its history.  Recent hopes for rain as the result of Tropical Storm Don quickly evaporated when the storm system fizzled out. […]

The Secret Recipe for Creating Content

Much has been said and written specific to content development and marketing such as: Content is king All marketers should consider themselves publishers Developing and delivering insightful content is a sure-fire way to attract and retain customers Each one of these is 100% true.  The big question many small to medium sized businesses (like yours) […]

Pump Up Your Lead Generation Results With Relationship Marketing

The definition of  relationship marketing I use is: “Creating awareness, delivering value, building trust and creating relationships with prospects which result in a qualified lead and eventually a satisfied customer.” Relationship marketing is not a quick fix, an effective program takes time to develop;  I am talking months or years depending on your product or […]

The Game Has Changed

In case you have not noticed the marketing game has changed significantly over the last five years.  Its not enough to secure a print ad in relevant horizontal or vertical publications, directories or the yellow pages (for those small locally focused businesses). Radio and TV are expensive, and if you are able to afford it […]

How To Start Your Blog

Starting a blog is really quite simple whether you are technically inclined or not.  There are a multitude of platforms which span the gamut from free, to freemium to premium ‘just take your pick.  This post won’t get into the technical details but will instead give you a basic framework to help guide you towards […]

Killer Content Why You Need It

Its been said that today’s marketing professional is more akin to a publisher than your classic marketer.  While classic tactics like print, radio or television advertising still have their place (though it seems to be shrinking each year) along with other outbound tactics like direct mail its obvious that if you want to demonstrate continued […]