Providing Direction For Your Marketing


Delivering measurable results for my clients.

  • Directed the redesign of, receiving the Gold Award for best overall local website and top honor in the manufacturing category at the 2009 Rochester Business Journal Best of the Web Awards
  • Optimized the lead qualification/pass/nurture process utilizing outbound telemarketing to follow up on all leads, qualify and pass to sales for follow up reducing response time by 50% and increasing close rate by 10-15%
  • Created and managed successful e-Newsletter campaigns for the manufacturing and hi- tech markets successfully positioning these educational and lead generatingRWE Marketing Provides Measurable Results
    tools to create top-of-mind awareness with the subscriber base
  • Positively affected a number of key website metrics through the use of various inbound marketing tactics
    • Bounce rate decreased 18%
    • Average time on site increased 11%
    • Pages per visit up 22%
    • Doubled entrance/page views to key internal pages
    • Overall page views for key internal (deep linked) pages increased over 200%
  • Developed social media strategy and supporting tactics resulting in increased visibility and thought leadership status along with decreased new product launch costs
  • Created various process and procedures to insure repeatability & consistency of efforts
  • Directed the development of a microsite and related digital assets highlighting the superiority of a leading warehouse storage technology which generated 5 muli-tmillion dollar leads in one year
  • Secured speaking engagements for coporate executives and editoral coverage (articles, press releases, awards) outlining market expertise
  • Developed online tools to help prospects determine the feasability of warehouse automation for their operations

Interested in learning how you can achieve results like these?

Then drop me a note