Providing Direction For Your Marketing

Shocking Exhibitor Statistics You Should Know

By Rob • November 9, 2011 • Filed in: Tactical Marketing

Following up on my last post regarding smart convention marketing here are a few interesting trade show and convention marketing statistics for you to chew on.

The average company allocates 31.6% of their total marketing budget for exhibits (a)

76% of exhibitors do not set goals or objectives for their exhibit activities (b)

80% do little to no pre-show marketing (c)

86% of companies do not conduct any post-event review of their expenditures in order to measure performance (d)

87% of leads captured on the show floor are never followed up(e)

Next post:  Actions you can take to address these issues.

a-Tradeshow Week Research
b-Exhibitor Magazine

c-CEIR Research
d-Exhibitor Magazine
e-Exhibit Survey Tradeshow Trend Study



Wow. That is shocking that an organization would spend such a huge portion of their budget with little planning or follow-up.


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