Providing Direction For Your Marketing

Archive for August, 2011

Google Reader: a Quick Primer Part II

Last week I showed you how to set up Google Reader and subscribe to your favorite feeds and websites.  This week I’ll review how to view those posts, which as you’ll  soon see can add up really quick. Here’s a look at what  I see when  I log into my account: What Does This Tell […]

Google Reader: a Quick Primer Part 1

A recent survey of 237 senior US marketers for the “Marketers and Social Media Monitoring Survey 2011” revealed an interesting fact.  The most popular social media monitoring tool was Google Reader with 46% of respondents using it.  Some of the  popular names you may be familiar with such as Radian6 and Meltwater Buzz represented 7% […]

How to Use Networking (aka word of mouth advertising) to Grow Your Business

No doubt there is a multitude of tactics you can use to spread the word about your business in your efforts to secure new customers.   From hi-tech to low-tech, maybe even no-tech there are many cost effective ways to get this done. In today’s volatile environment these tactics can deliver results without inflating expenses. Books […]

How To: Strategic Marketing Planning for Your Small Business

Many entrepreneurs and small business executives either don’t have the time or the staff to adequately plan their marketing activities.  For most they would simply jump straight to the end of the story and start talking tactics. Knee Jerk Reactions are Common Where should we advertise? What convention or trade show should we attend? How […]

How to Bust Your Lead Generation Drought

According to the National Drought Mitigation Center, nearly 12% of the United States experienced exceptional drought conditions last month, the highest level recorded in 12 years. Texas is experiencing its third worst drought in its history.  Recent hopes for rain as the result of Tropical Storm Don quickly evaporated when the storm system fizzled out. […]