Providing Direction For Your Marketing

Archive for April, 2011

5 Differences Between an Online Freelancer & Marketing Coach (and Why They Are Important)

Your marketing department is small or perhaps its personnel are stretched thin, yet there are projects and initiatives which need to get done.  Even though the economy is growing (hopefully along with your business) you are reluctant to hire anyone because you are closely watching your cash flow, the scars of the recent recession still […]

6 (mostly free) Ways to Squeeze the Most Value from Your LinkedIn Company Profile

Last week I discussed 8 Steps to a Better LinkedIn Company Presence. But what do you do once you’ve completed your company profile and added the relevant products, services images, links, etc?  How do you maximize the added SEO credibility (aka link juice) this site will give you? 1 – Create variations to your services […]

8 Steps to a Healthier LinkedIn Company Profile

In an earlier post titled “Why You Must Be Doing This” I discussed what inbound marketing is and its importance to your lead generation, SEO, company positioning and awareness. When you mention inbound marketing most people immediately think of blogs or SEO.  If you are a B2C company you’ll throw Facebook in there as well.  […]

Imagine If You Will

You may have heard that salesforce.com bought Radian6 one of the leading Social Media monitoring tools for $316M last week. According to a blog post on CIO Central a Forbes.com blog ” Most customers utilize Radian6 for brand management and monitoring, sales and lead generation, Social CRM (SCRM), customer service, competitive intelligence, trend analysis, and […]